For independent music managers

Your roster grows.
Your team doesn't have to.

Fretwork is the AI operations layer for music managers. It handles release planning, playlist pitching, royalty tracking, and artist ops autonomously, so you can focus on the relationships that actually build careers.

The problem

Managing artists is a 24/7 job.
You're still doing it alone.

Release chaos

Every drop requires a 40-step checklist across distributors, social media, press, playlists, and content calendars. One missed step and you lose momentum.

Playlist grind

Finding curators, personalizing pitches, tracking placements, following up. It takes hours per artist per release, and most pitches go nowhere.

Royalty blindspots

Money is scattered across Spotify, Apple Music, YouTube, PROs, and sync licenses. You find out about missed royalties months after the fact.

Scale ceiling

You cap out at 3-5 artists because the operational overhead is crushing. Hiring is expensive. So talent walks, or you burn out.

What Fretwork does

An AI employee for your
management company.

Release Ops
Builds your entire release timeline automatically. Distribution scheduling, social content calendar, press outreach sequence, playlist pitch list. You approve. It executes.
Playlist Intel
Identifies high-fit playlists based on your artist's streaming data and genre positioning. Drafts personalized pitches. Tracks placements and follow-ups without you touching a spreadsheet.
Royalty Radar
Monitors revenue across every platform and PRO. Flags discrepancies, missing registrations, and uncollected sync fees. Surfaces the money you're leaving on the table.
Social Engine
Generates and schedules content aligned with each artist's brand voice. Engagement analytics, optimal posting times, cross-platform coordination. Your artists stay visible without you posting manually.
Booking Assist
Researches venues and festivals that match your artist's draw. Drafts outreach, tracks responses, and helps you build tour routing that actually makes financial sense.
The shift

Not another dashboard.
An operator.

Task Before Fretwork With Fretwork
Release planning Manual checklist, 2 days per release Auto-generated timeline, you approve
Playlist pitching Hours of research, generic emails Targeted curators, personalized pitches
Royalty tracking Quarterly spreadsheet reconciliation Real-time monitoring, automatic flags
Social content You posting for 4 artists at midnight Scheduled, on-brand, across platforms
Scaling your roster Cap at 3-5 artists, then burnout Manage 10+ without adding headcount

The best managers don't work harder.
They work with better systems.

Fretwork is the operational backbone your management company has been missing. AI that works the night shift, so your artists never lose momentum.